The following article was published in the Northwest Florida Daily News on Sunday, May 28, 2017.
A few people have told me that they read the Talking Tourism column each week, but are a little puzzled by my references to Millennials, Boomers and Zoomers. Fair comment, so I’ll try to explain.
Much as we like to think we’re all the same in our outlooks and approach to traveling, we’re not. There are all sorts of influences on our opinions, but for those of us in tourism and hospitality marketing, we have to make a few generalizations. One of the easiest ways is by dividing the travelers into generations as it’s been found that’s a pretty accurate way to predict how people will behave, what their likes and dislikes are, and how we can best appeal to them. Obviously, the lines between the generations are blurred and, of course, it’s dangerous to overgeneralize how people behave. If you Google the subject you’ll be overwhelmed by academic and not-so-learned opinions.
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