The following article was published in the Northwest Florida Daily News on Sunday, May 28, 2017.
A few people have told me that they read the Talking Tourism column each week, but are a little puzzled by my references to Millennials, Boomers and Zoomers. Fair comment, so I’ll try to explain.
Much as we like to think we’re all the same in our outlooks and approach to traveling, we’re not. There are all sorts of influences on our opinions, but for those of us in tourism and hospitality marketing, we have to make a few generalizations. One of the easiest ways is by dividing the travelers into generations as it’s been found that’s a pretty accurate way to predict how people will behave, what their likes and dislikes are, and how we can best appeal to them. Obviously, the lines between the generations are blurred and, of course, it’s dangerous to overgeneralize how people behave. If you Google the subject you’ll be overwhelmed by academic and not-so-learned opinions.
This article was published in the Northwest Florida Daily News on Sunday May 20. 2017.
A few weeks ago I wrote about the need to train our tourism and hospitality employees, and mentioned the new courses being set up by Northwest Florida State College in addition to those being offered by the University of West Florida. At a recent meeting I sat with folks from our accommodation providers, restaurants and attractions who were discussing the challenges they face. All agreed that the advanced training being provided is absolutely vital to our future as not only a growing tourist destination, but one that was constantly increasing its professionalism, and as a consequence the quality of its tourists. Higher quality equals higher spending.
One of the biggest problems they face, if not the biggest problem, is actually finding those employees. Every spring sees a rash of “Now Hiring” signs along the Emerald Coast. Companies look far and wide to fill the positions that will cater to our tourists throughout the season to come.
This article appeared in the Northwest Florida Daily News on Sunday May 13, 2017
Our third president, Thomas Jefferson said “Beer, if drunk in moderation, softens the temper, cheers the spirit and promotes health.” He could have course said the same thing about tourism, particularly if combined with beer!
I recently visited Asheville, North Carolina, on a research mission – OK, it was vacation but I’ll stick with my story. We took in tours of a couple of breweries – New Belgium and Sierra Nevada both have large establishments there. These are craft brewers, albeit big ones who needed to have presence on the East Coast. Both companies started up out west and have found the combination of location, water supply and culture in Asheville matched their needs. There are also smaller brewers located in the area along with hard cider makers. The interesting thing is that these companies have become an integral part of the local tourist industry.
This article appeared in the Northwest Florida Daily News on Sunday May 6, 2017
By Martin Owen | Special to the Daily News
A couple of years ago I got into a conversation with the general manager of a very large hotel that is known for its attention to detail and 5-star accommodations. It’s also a large conference hotel, so it’s not a small “boutique-style” location.
We got talking about niche markets; those parts of the customer base that have particular needs and wishes. It appeared that the hotel was given the chance to become the host hotel for the largest dog show in the U.S. and her conference department could not pass up the chance for the amount of business the show would bring. Naturally, she was more than concerned at the thought of literally hundreds of dogs staying at a 5-star establishment.
This article appeared in the Northwest Florida Daily News on Tuesday, May 2, 2017.
Like other parts of Northwest Florida, Okaloosa County could attract a lot more economy-boosting visitors by opening a portion of its beaches to dogs.
That’s according to Martin Owen, a Shalimar-based tourism industry consultant who regularly attends Tourist Development Council meetings.
“It’s niche tourism we can attract, particularly out of season,” he said Thursday. “A lot of dog owners tend to like traveling with their dogs. Our neighboring counties are addressing this, and so is Okaloosa.”
County Marine Economic and Tourist Development Resource Coordinator Erika Zambello shared information with the TDC on Thursday about dog-friendly beaches in Walton County and Pensacola Beach in Escambia County. But she said she has not had any discussions with other Okaloosa County officials about establishing a dog-friendly section of beach.
With the exception of service animals and police dogs, dogs are prohibited on the publicly owned beaches of Okaloosa County, Destin and Santa Rosa County. In Walton County, property owners and permanent residents can bring their leashed dogs on the beach during certain hours and with a permit.
People who violate Okaloosa County’s law pertaining to dogs on the beach could be cited with a fine of at least $100. But such citations are rarely given, county officials said.
Usually, sheriff’s deputies will ask violators to remove their dogs from the beach and the dog owners do so without a problem, county spokesman Rob Brown said.
This column appeared in the Northwest Florida Daily News on Sunday April 30, 2017
I’m hooked on documentary TV programs that feature behind-the-scenes insights of famous hotels around the world. I’m amazed at how these huge organizations (and sometimes small ones) can distill the actions of so many hospitality professionals into one aim — that being to provide the highest level of service to each individual guest. If you’re a traveler, you know that great service doesn’t just happen. It’s a combination of talent, skills, training and endless practice to perfect.
In the Disney world, I understand you don’t interview for a job, you “audition” to become part of the “cast.” Some organizations talk about “putting on the show” before they face the public, but whatever it’s called, providing excellent hospitality service only comes naturally to a few people.