I’m not only hooked on traveling, I’m hooked on watching travel programs on television.
I’m not talking about the shows that are trying to get you to book a vacation with the sponsor, but the real behind the scenes, genuine and authentic versions.
There’s been a great series over the past couple of years called ‘Amazing Hotels – behind the front desk’. The concept behind the series is that a chef and a restaurant and hotel critic travel to various hotels around the world and actually work in them. Well, I say work in then but really, it’s a case of shadowing various members of staff in their day-to-day tasks. While this is happening, they gain insights into not only how those hotels work, but what the front-line workers think about the industry and the effect that tourism has on their lives.
They’ve featured huge spectacular hotels in Singapore and Dubai, safari lodges in Africa, small and very expensive hotels in remote parts of South America and very remote lodges in Iceland. Over the past two years they’ve visited a wide variety of extremely different locations. Without exception they’ve found that working in the hospitality and tourist industry has had a profound effect on the local workers and……….
Here’s the Conexión Florida ‘Tourism in the Gulf’ article for May.
Why do you go on vacation? Certainly, it is to rest and recharge your batteries. According to a multi-lingual friend of mine a phrase like “All work and no play makes Jack a dull boy” is used in many different cultures, so getting away from your usual routine is certainly a good reason to go on vacation. Here on the Northern Gulf Coast it’s usually assumed that our visitors come for the beach. After all our beaches are beautiful! Ask the tourists and that’s what they’ll probably tell you, but if you delve a little more deeply, the answers become more enlightening.
How many of our guests actually spend all their time on the beach? Relatively few, if truth were told. They come for the food, the shopping, and yes, the experiences. They come for the beach lifestyle certainly, but there’s much more to that than lying on the sand.
Tourists to the Gulf Coast are pretty much three main types: families, millennials (born between 1978 and 2000) and boomers (born between 1946 and 1964). The last two types are the largest traveling groups and they tend to arrive not only during the school vacations, but throughout the year. Both groups are looking for experiences. They want to do things that they can’t do in their day-to-day life, and they want to share that experience on their social media with friends……..
I was flicking though a newspaper the other day, the UK’s Daily Telegraph, and article caught my eye – ‘Why it’s cool to be a tourist, not a pretentious traveler’ (Read it HERE). It got me thinking….
Firstly I have to confess I wasn’t physically flipping through a newspaper made out of crushed up trees, I was reading the on-line version. I suppose therefore I was simply bothering a bunch of electrons, but that added to pondering as to how our perceptions have changed.
For example, does reading an on-line newspaper make me less of a reader? When we were actually reading a ‘paper’ paper, our eyes would fall on stories that wouldn’t immediately be our target interest. That expanded our reading list and maybe we found opinions that we didn’t agree with, or subjects that weren’t initially in our wheelhouse. It did give us a wider knowledge and leave us open to new thoughts and opinions. It broadened our view. These days we tend to select our interests and have the electrons present us with just what we expect and with which we are comfortable. Maybe we sit in a little bubble of our own making? Only exposed to our own interests and views.
How does this relate to the traveler versus tourist issue? The article pointed out that some folks consider themselves to be more sophisticated than the average and therefore their wanderings were in some way superior to your run of the mill tourist. The ‘travelers’ (actually it was a British article, so they were ‘travellers’ with two Ls!) considered that their experience was somewhat superior to a tourist. Along with the author, I initially thought this attitude was pretentious in the extreme.
As an aside, a number of areas around Florida have names like The Forgotten Coast, The Space Coast, The Emerald Coast etc. There’s one area I’ve always called The Pretentious Coast. Any ideas where that may be?
While it’s true that someone who travels, is a traveler, and a tourist is by definition “A person who is visiting a place for pleasure and interest, especially when they are on vacation”, there do appear to be a whole bunch of different types of tourists.
There are those who visit an area to gain extra knowledge, cultural tourists, eco-tourists, adventure tourists, even health tourists traveling to seek medical attention they can’t get at home. One assumes these all gain something from their experience and hope that they also contribute to the local economy or culture. Certainly the hope is that they do not purposefully detract from the place they are visiting.
There is a type of tourist that actually does little or nothing for either the area that they visit or for themselves it would appear. I’d suggest that these are folks that travel to a destination but then behave just as they would at home or possibly even behave in a way that wouldn’t be accepted at home. These would be the ones that bring everything with them. They experience nothing of the local culture, and contribute little to the local economy. They may be the ones that just come to party uncontrollably, ending up in jail, hospital or worse.
Now, each to his own and I wouldn’t dare to suggest that what one person finds fun is the only way, but it does strike me that there are various levels of tourism. Some are more desirable to a destination than others. I’m sure The Machu Pichu Tourist Board wouldn’t target bachelor or bachelorette parties, but on the other hand would Panama City Beach expect to receive too many groups studying the works of da Vinci?
Without a doubt some travelers get more out of their experience than others but would we term them Travelers as opposed to Tourists? What’s wrong with being a tourist?
A recent article in a newspaper, The Economist, highlighted the changes that are happening in New Orleans. The Crescent City is local to Northwest Florida in that its only a four hour drive away and the culture (Mardi Gras for example) and cuisine of the City, and Louisiana in general heavily influence the Northern Gulf Coast. It can be said that Northwest Florida is closer in temperament an culture to NOLA, than it is to the rest of Florida. Orlando, which many international travelers see as ‘Florida’ is after all a six hour drive away and shares little in culture with the Panhandle.
The gist of The Economist article, which you can read HERE, is that the Mayor
and administration is attempting clean up the city’s act. New Orleans is famous for (admittedly among many other things) the free wheeling nature of the French Quarter in general and Bourbon Street in particular. Over recent years the French quarter has become a center for Bachelor and Bachelorette parties. Most of these at some stage gravitate towards the bars and music joints along Bourbon Street where they seek out the ‘genuine’ flavor of the old city.
Now the Mayor, understandably, wants to make sure that visitors are both safe and legal. There is a backlash against the cleanup with the slogan ‘Bourbon Street not Sesame Street’. As the article points out, some of the workers in the area question just how illegal the activities actually are and offer the suggestion that by changing the place, people may be put out of work or worse, moved into activities that really are beyond the pale.
Many years ago Bugis Street in Singapore had an equally salacious reputation. During the ‘50s and through to the ‘80s the street was famous for its nightly gatherings of the local transvestite population. It became one of Singapore’s main tourist attractions. Not somewhere one would recommend to your maiden aunt for a visit certainly, but it did contribute much to Singapore’s tourist attraction. Bugis Street is still there but was cleaned up during the ‘80s and ‘90s and is now one of the places famous for low cost clothes and a tourist attraction in in its own, new right.
From a tourism and moral point of view there can be no justification for illegal activities. However is there perhaps a very fine line to be trod between sanitizing and destroying? What would Las Vegas be without gambling for example.
A few years ago New York City decided to make Times Square more family friendly and threw out the dubious bars and entertainments. It doesn’t seem to have affected it’s ability to draw tourists although I would question if the area, particularly in the late evening is a place for visitors of a shall we say, a nervous disposition.
We visit New Orleans frequently and stay in the French Quarter. We walk around the area at night and although we cross Bourbon Street we tend not linger and never visit the bars and music joints. We know they’re there of course and don’t begrudge their patron the thrill of an authentic experience, providing they know what they’re doing and keep their wits about them.
Would a Disneyfied version of the Vieux Carré still be attractive to its patrons? Would a fake Eiffel Tower still draw visitors? I suppose the fake tower in Las Vegas does, but then Vegas has the gambling too……
We just spent a long weekend in New Orleans. We can’t get enough of the place. This time we went to see a show, Jimmy Buffett’s musical ‘Return to Margaritaville’ at the amazingly restored Saenger Theatre. The theatre is a tourist destination in its own right having benefitted from a multi million dollar restoration following the devastation of flooding after Katrina. The Saenger has been returned to better than original, as it incorporates updates to the stage and its public amenities. Well worth a visit.
New Orleans’ tourism is surging. The city has done a lot to encourage visitors with not only great marketing, but ensuring the various tourism and hospitality stakeholders work together to attract both new and old visitors alike. This has paid off with not only increased domestic tourists but attracted new overseas visitors via the new air services that have started over the past year.
While we were in the city we got to experience a service that you don’t immediately think of as being tourist oriented, but is probably essential. Beth my Lady Wife, Chief Researcher and personal travel agent, hurt her foot. Nothing too serious but very painful. We needed to get medical treatment and started to look for a walk-in clinic or something similar. Surprisingly, she found something called NOLA Doc.
This service is run by Dr Mark Berenson, a board certified Family Physician and a native of New Orleans. He earned a medical degree from Tulane University in 2003 and completed residency in 2006 at the UCSF Family Medicine Residency in Santa Rosa, California. Immediately after residency, he took on the role as hospitalist and an emergency physician at several hospitals around the bay area and has also become a member of the UCSF Clinical Faculty as an instructor of Inpatient Medicine at San Francisco General Hospital. In 2010, he joined Care Practice of San Francisco, providing acute and primary care in both the office and in-home setting. Having worked for years in both the hospital and in-home setting, Dr. Berenson has learned to clearly distinguish the role for a hospital visit and the importance of staying in one’s home for medical care.
The majority of his time during the week is spent visiting home bound patients, but he is available to make visits to hotels and tourists who find themselves in need of help. This can range from the unexpected illness to cases of, shall we say, over indulgence! The latter is obviously not uncommon in The Crescent City being as it is, the center for all sorts of parties.
Cycling round the French Quarter on his bike, Dr Mark makes calls equipped with everything he needs to cope with the anticipated illness. He doesn’t deal with insurance companies but does take credit cards and supplies an emailed receipt that can obviously submitted to your insurance provider.
His ministrations to Beth allowed her to carry on with the vacation virtually uninterrupted. So, not a ‘normal’ tourist service, but one that works well and if you’re planning a trip to New Orleans his number is worth keeping handy. Check out http://www.noladoc.com.
As for Jimmy Buffett’s musical (which opens in New York in early 2018) it’s a nice feel-good show particularly if you’re a fan of Trop Rock music. We were lucky being there for the last night of the run which featured a surprise appearance by Jimmy Buffett himself
This article first appeared in the Northwest Florida Daily News on Sunday, July 9, 2017.
Last week we started looking at different kinds of airlines and their effect on tourism. There’s always a danger of assuming, just because they fly planes and transport people, they’re all the same. That’s no more true than saying that staying at the Hyatt Regency is the same as a night in a budget motel.
Here along Florida’s northern Gulf Coast, we’re served by a number of airlines with different business models aimed at various markets and needs. We each have our favorites and I don’t intend to criticize any of them, just to point out some differences.
Each of our local airports is served by what are termed legacy carriers — American, Delta and United. These three companies are the result of years of consolidation, takeovers and mergers. Each has a huge network of international, domestic trunk and local routes. In many cases, they operate on a hub-and-spoke principal (it’s said, with a smile, that all routes go via Atlanta, Dallas or Houston!). In fact, you may find that your local legacy carrier flight is operated by a contracted “partner” airline. For example, American Eagle, Delta Connection or United Express are all operated by other airlines, but under their partner’s colors; they are different aircraft types and crews than “main line” services. It’s the reason you can expect a whole different experience flying say Destin to Dallas, than you would Dallas to San Francisco, or Dallas to Sydney, Australia.
We also have Southwest Airlines, a popular low-cost airline. They don’t need to support a worldwide network (yet) by funneling business into hubs, and although they do chase business traffic, it’s not their prime market. We’re not served by Jet Blue or Spirit, which also are both low-cost carriers, but all these airlines have different policies for what they provide within the fare, and for what they charge (baggage, food, etc). Of course, the legacy carriers also compete for the budget market, so on their aircraft you may find frills and space, few frills and little space, or no frills and no space depending on how much you paid.
Also flying into the Gulf Coast is Allegiant Airlines. They may be termed a low-cost airline, but it would be more appropriate to call them a leisure carrier. They aim to attract vacationers from predominantly urban and cooler areas and take them to sunny vacation places. Allegiant is more in the model of the European leisure airlines. They’re really a full travel company, selling not just flights, but tours and accommodations, too.
Finally, we have the airlines like GLO, Silver and Contour, which operate smaller aircraft on less-traveled routes, like New Orleans and Bowling Green. They provide a great service for local business travelers and vacationers.
So, we have to manage our expectations and match them to our needs and pocket book, just as we do with our other tourism choices. We should also look at how air travel has transformed tourism, but that’s for another day.
Martin Owen is an independent consultant to the tourism industry and owner of Owen Organization in Shalimar. Readers can email questions to email@example.com.
This article appeared in the Northwest Florida Daily News on Sunday May 13, 2017
Our third president, Thomas Jefferson said “Beer, if drunk in moderation, softens the temper, cheers the spirit and promotes health.” He could have course said the same thing about tourism, particularly if combined with beer!
I recently visited Asheville, North Carolina, on a research mission – OK, it was vacation but I’ll stick with my story. We took in tours of a couple of breweries – New Belgium and Sierra Nevada both have large establishments there. These are craft brewers, albeit big ones who needed to have presence on the East Coast. Both companies started up out west and have found the combination of location, water supply and culture in Asheville matched their needs. There are also smaller brewers located in the area along with hard cider makers. The interesting thing is that these companies have become an integral part of the local tourist industry.
This article appeared in the Northwest Florida Daily News on Sunday May 6, 2017
By Martin Owen | Special to the Daily News
A couple of years ago I got into a conversation with the general manager of a very large hotel that is known for its attention to detail and 5-star accommodations. It’s also a large conference hotel, so it’s not a small “boutique-style” location.
We got talking about niche markets; those parts of the customer base that have particular needs and wishes. It appeared that the hotel was given the chance to become the host hotel for the largest dog show in the U.S. and her conference department could not pass up the chance for the amount of business the show would bring. Naturally, she was more than concerned at the thought of literally hundreds of dogs staying at a 5-star establishment.
Back last year we visited Asheville, North Carolina and I wrote about our experience visiting the Sierra Nevada Brewery (See Here) It was great and of course on a return visit this year we felt obliged to go back and check that it was still as good. It was. The restaurant was still serving great food and accompanying it with excellent beer. The store was still selling beer related souvenirs and take-home bottles, six and twelve packs and the ubiquitous Growlers.
We also decided to check out the competing New Belgium Brewery. New Belgium has similar history to Sierra Nevada in that its origin are in the west – Colorado this time, rather than California – and that it was born out of the craft beer movement when beer lovers became disenchanted with carbonated, chemical drinks pushed at us by the big brewers. Similar movements have taken place around the world, notable being the Campaign for Real Ale (CAMRA) n the UK, which subsequently spawned the annual Great British Beer Festival. Suffice to say though that Craft Brewing is spearheaded around the world by excellent US breweries and their beers. However back to New Belgium…..
The New Belgium Brewery is smaller than its Sierra Nevada comrade but none the worse for that. It has a different vibe, just a little more relaxed on the tourism front. The tour is of course free to tempt the faithful to identify even more closely with the brewers. Their maximum number of tour members is 20, but on our tour there were only 5 plus the tour guide, Lucy. Lucy was part of the Brew Team and was certainly knowledgable about the process, history, culture and products. There is a great sense of fun in the organization with employees being given a New Belgium bike after a years service and things like a slide to get from one level of the plant to another – see the photo! New Belgium is an employee owned company and so is unlikely to be absorbed into one of the Big (Chemical Producing!) companies. Unlike Sierra Nevada where the tasting session takes place at the end of the tour, New Belgium indulges visitors with tastings at strategically placed ‘bars’ throughout the plant. The tour ends being dropped off outside the tap room and gift shop (of course) and the Sierra Nevada full scale restaurant is replaced by a Food Truck which is really VERY good.
Which was best? Neither. They are both professional, fascinating and well worth a visit. If you’re going to the area, please try both. Not just from the beer tasting point of view, but to look at how an industrial process has been turned into a tourism opportunity.
Down here on the northern Gulf Coast we have also been absorbed by the Craft Beer movement in recent years. Both the tourists and of course the locals have been calling for something other than mass produced fizzy chemical water. Our large Military contingent along the coast has contributed to this, as they know their beer!
Without too much research you can find 13 craft breweries between Pensacola and Apalachicola. These are virtually all paired with good restaurants and all sell their own beers and the souvenirs aimed aimed at their followers. A good number have formal brewery tours, an I’m guessing that that those that don’t could happily arrange a meet up with their Brewmaster on request.
Of course this is another tourism opportunity for our Destination Marketing Organizations to jump on. The Emerald Coast Beer Trail (I’ll happy donate that title to the cause in exchange for a glass of IPA) could have tourists visiting sites right along the coast. Perhaps some sort of treasure hunt collecting stamps at the different locations, with a prize for getting all of them? Nice Marketing at it’s best and simplest, appealing to Millennials, Boomers and Foodies at the same time. The other thing to mention is this is a year round activity, and it isn’t dependent on the weather.
Just to help out here’s a list of the local Northern Gulf Coast Craft Breweries that I’ve found.
Pensacola Bay Brewery
225 E Zaragoza St
Pensacola, FL 32502-6048
McGuire’s Irish Pub & Brewery
600 E Gregory St
Pensacola, FL 32502-4153
Gulf Coast Brewery LLC
500 E Heinberg St
Pensacola, FL 32502-4145
I recently had the opportunity to participate in a podcast called Lodging Leaders with Jonathan Albano.
Lodging Leaders brings together the best and brightest minds of the hotel industry to share their stories, insights and actionable advice. Each week, LodgingMetrics.com founder and entrepreneur Jon Albano interviews inspiring hoteliers and leading industry professionals that have produced amazing results.